At JMV Computers, we’re always asked by our clients for tips on boosting sales via their online presence. It simply isn’t enough in this day and age to merely have an online presence, you have to make it actively work for your business. So, without further ado, here are 3 extremely effective methods to improve your website’s profitability:

Add Video

Consumers love video — and so should you. Our brains process visual information 60,000 times faster than text, Our brains process visual information 60,000 times faster than text, so ditch the long-winded product descriptions and opt for dynamic video content visitors can engage with on your website. Videos on your landing page can increase conversion rates by 86%, and 44% of customers purchase more products on sites that provide informational videos — and these numbers are only rising. At JMV Computers, we can provide compelling, effectively targeted video content, for example http://www.sharkbite.com/resources/how-tos/products/

 

Go Global

The global economic potential of online communication totals $45 trillion. But if your site only offers content in English, you miss out on a whopping two-thirds of that market potential. Making your website available for multilingual — and multicultural — audiences will help you reach a much bigger slice of the pie, improving your overall market potential by as much as 200%.

We offer translation management systems that integrate into your site; it’s much more efficient than manual translations, which often require time-consuming email communications with translators. New translation tools make it easy to roll out and maintain translated websites for the long-term.

 

Prevent Downtime

 

On Cyber Monday, Amazon sold 36.8 million items worldwide. Minutes of downtime could have cost the company a big chunk of change. Same goes for your site. If it isn’t loading fast enough, you can lose customers before they even get a glimpse of your content and products. In fact, 57% of visitors abandon a website if it takes more than three seconds to load. 57% of visitors abandon a website if it takes more than three seconds to load. It’s important that your website is resilient and scales to meet demand, since 24% of people cite downtime as the reason they abandoned their shopping carts.

Our experts can improve your site’s scalability, preventing slow load-times and downtime and ultimately keeping more customers on your website and driving more purchases. Make sure to build your website on an elastic cloud platform that maintains your content and application quality, even when major traffic surges hit. And make sure to frequently test out your page speed on Google.